Advertising

Facebook Adds New Advertisement Model?

Just logged into facebook to discover a new sort of advertisement in my right sidebar where you typically see the Sponsored gift of the day.

It seems that facebook may be trying to diversify its advertising model a bit from typical display and flyer ads by including video now as well. Also, it looks like you can now comment on them (what can’t you comment on in facebook these days?). Will people actually want to interact with ads? They had better start rolling out some incredibly engaging (i.e. hilarious) content if they want people to get in on the action.

UPDATE: I just logged into facebook again and it appears to have been replaced by the standard Gift module. Maybe this is rolling out on a trial basis?

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