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College Market

This category contains 3 posts

Social Networking in the Collegiate Market: Part III (Your Marketing Shouldn’t Come From You)

The collegiate world is separate from all other markets, in a way, because of the social tendencies and unique reliance on peer advice that are prevalent in the collegiate arena. As this white paper from Buzz Logic points out, user generated content and the rise of social networking tools is really [...]

Social Networking in the Collegiate Market: Part II (The Interaction Camps)

A few weeks ago I started on a series of posts looking at different aspects of social networking tools in the collegiate world…and then school happened so I’ve been a bit behind, but I’m back to pick up the pace…
As you read blogs, papers, comments, etc about the rise of online social networking it becomes [...]

Social Networking in the Collegiate Market: Part I (The Ripple Effect)

I’d like to delve into an analysis of the wide world of social networking in the collegiate world, but that has proven to be a pretty daunting task. It is important to recognize that there is a distinct difference between the online presence of college students and the general population that engages in ‘web [...]

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