Marketing
Why Southwest Airlines has a Better Blog Than Your Company and What to Do About It
Corporations in the realm of social media have been met with both skepticism and open arms because their approaches have varied from press release posting boards (they called them blogs) to truly engaging community empowerment initiatives. One of the companies that I have come across that has really gotten a firm grasp on the world [...]
NBC Falls Waaaay Off the Bandwagon
Over the last couple of months, NBC’s CEO Jeff Zucker has had a rather public spat with Apple as his company has pulled out of iTunes because apparently Steve wouldn’t let NBC price gouge its consumers for episodes of shows like Heroes and Biggest Loser…so Jeff decided to take the ball and go home. [...]
Social Networking in the Collegiate Market: Part III (Your Marketing Shouldn’t Come From You)
The collegiate world is separate from all other markets, in a way, because of the social tendencies and unique reliance on peer advice that are prevalent in the collegiate arena. As this white paper from Buzz Logic points out, user generated content and the rise of social networking tools is really [...]
Social Networking in the Collegiate Market: Part I (The Ripple Effect)
I’d like to delve into an analysis of the wide world of social networking in the collegiate world, but that has proven to be a pretty daunting task. It is important to recognize that there is a distinct difference between the online presence of college students and the general population that engages in ‘web [...]
Facebook And The Ads That Matter
Facebook reportedly has a new advertising platform in the works that will debut sometime this fall, which will finally use facebook’s unique market position to its advantage. Rather than being randomly displayed throughout the site, as has been the practice to this point (with the exception of the recent ability of companies to keep their [...]
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