Web Strategy
Why Southwest Airlines has a Better Blog Than Your Company and What to Do About It
Corporations in the realm of social media have been met with both skepticism and open arms because their approaches have varied from press release posting boards (they called them blogs) to truly engaging community empowerment initiatives. One of the companies that I have come across that has [...]
Micromedia is the Future of Personal Broadcasting
I came across this slide presentation a few days ago from the founder of Jaiku. It is really very interesting and sort of breaks micromedia down to an easy-to-understand concept and I think it not only provides good introduction information about services such at Pownce, twitter, and [...]
Moving Up and Moving On
Over the last three and a half years, I have had quite the adventure at the University of Missouri…going from a 11′x13′ un-air conditioned cinder block dorm room in the honors college with a 3 a.m. bed time before ROTC exercises at 5:30 a.m. to a stint [...]
Traffic Through Trackbacks
So when I first started this blog, it took me almost 3 months to figure out what exactly a trackback was. And now, oddly enough, I have been asked three or four times in the past couple weeks to explain the concept and each time I forget [...]
The Twitter Tuesday Tidal Wave
“Drop a pebble, make a wave“ That’s what happened when Jeremiah posted (and twittered) about Twitter and how it can be used. It has become known as Twitter Tuesday, and I doubt if there is a person left on the service that hasn’t made new connections because [...]
NBC Falls Waaaay Off the Bandwagon
Over the last couple of months, NBC’s CEO Jeff Zucker has had a rather public spat with Apple as his company has pulled out of iTunes because apparently Steve wouldn’t let NBC price gouge its consumers for episodes of shows like Heroes and Biggest Loser…so Jeff decided [...]
Social Networking in the Collegiate Market: Part III (Your Marketing Shouldn’t Come From You)
The collegiate world is separate from all other markets, in a way, because of the social tendencies and unique reliance on peer advice that are prevalent in the collegiate arena. As this white paper from Buzz Logic points out, user generated content and the rise of social [...]
Politics and Social Media: Does it Really Matter Yet?
Everyone has heard the prime examples of how social media has impacted politics up to this point, but if you think about it, the only site that has really been making the headlines is YouTube. The biggest examples of national political repercussions (good or bad) are the [...]
Social Networking in the Collegiate Market: Part I (The Ripple Effect)
I’d like to delve into an analysis of the wide world of social networking in the collegiate world, but that has proven to be a pretty daunting task. It is important to recognize that there is a distinct difference between the online presence of college students and [...]
August 21 Web Picks
UPDATE: This post title has been updated to include the date. -ac This week, I’ve come across quite a few high quality sites, but I’ll only go in depth on a few of them here and perhaps detail others later in the week. Ziki is a new [...]
a Wordpress powered Site | Site info | contact cafourek [at] gmail.com
